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Integration · Coming soon

ShopBack + SmartB — cashback traffic, costed per order.

ShopBack sends Malaysian shoppers your way, and the cashback or commission that wins them is a real cost of the sale. SmartB reconciles the settlements and puts that cost back on the order, so you can see which products are worth promoting this way.

Traffic that converts, at a cost nobody books.

Traffic arriving through ShopBack is not free traffic. Cashback and commission are the cost of winning that order, and they are typically deducted before the money reaches you — so the payout is already net of an acquisition cost that never appears on the order itself. Report on gross sales and the channel looks excellent. Put the cost back where it belongs and you can finally see which products are worth promoting this way.

What SmartB does

What a ShopBack-driven order actually earns

Settlements reconciled, net of deductions

Settlement and payout data is pulled into SmartB and matched against the orders it covers, so what was deducted before payment is identified rather than assumed.

  • Payouts decomposed into the orders behind them
  • Deductions read from the settlement, not estimated
  • Bank line, payout and order held together

Cashback and commission on the order

Acquisition cost belongs on the sale it bought. SmartB carries the deduction down to order level so margin reflects what winning that customer cost.

  • Cost attributed per order, not as a monthly lump
  • Gross sale and net contribution both visible
  • No promotion looking profitable by omission

Margin by product and campaign

Once the cost lands on the order, you can see which products survive the discount and which are being sold at a contribution you would not have agreed to.

  • True margin after cashback, fees and shipping
  • Products that stand up to promotion, surfaced
  • Evidence for what to run again and what to stop

Channels compared on the same basis

Cashback-driven orders sit beside marketplace, storefront and outlet sales in one system, costed the same way, so the comparison is honest.

  • One margin definition across every channel
  • Acquisition cost visible next to platform fees
  • Where growth is actually paying for itself

Built for the Malaysian shopper journey

Cashback and rewards are a normal part of how people here buy, and the orders they generate still need stock, fulfilment and a compliant invoice like any other.

  • Orders handled with the rest of your operation
  • Stock consistent whatever brought the customer in
  • A MyInvois-ready e-invoice on every cashback sale
On the roadmap

Direct ShopBack sync — coming soon

Today you bring your ShopBack order and settlement data into SmartB, reconcile the payouts and see cashback and commission land on real margin. Automatic sync with ShopBack is on our roadmap, so settlement data arrives without anyone exporting a report.

Join the sync waitlist

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Questions, answered

What works with ShopBack in SmartB today?

You can bring your ShopBack order and settlement data in, reconcile the payouts against orders and report on margin after cashback. Direct automatic sync is coming soon.

Why treat cashback as a cost rather than a discount?

Because it is deducted from what you receive. Wherever it sits in the paperwork, it changes what the order earned — so SmartB lands it on the order and lets margin tell the truth.

Can we tell whether the channel is worth it?

That is the intended use. With acquisition cost on the order and every channel costed the same way, you can compare contribution rather than gross sales.

Do these orders run through the rest of the system?

Yes — they are ordinary orders once they arrive, with the same stock, fulfilment, invoicing and reporting as any other sale.

Win the order. Then check what it earned.

See how SmartB lands ShopBack cashback and commission on real margin.

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